Heading levels skip a step
- Why it matters for shoppers
- People who move through a page by headings expect the levels to nest. A jump from h2 to h4 suggests a missing part.
- Where it usually lives in a Shopify theme
- Section headings, product card titles and footer column headings, where the level is chosen for its font size.
- Direction for a fix
- Choose heading levels from the structure of the page and set the size with a class.
- Examples from the demo store
h2 → h4h1 → h4h1 → h3